New Year’s Resolutions for Online Marketers
Eat less. Don’t be a prospect glutton! Focus on the quality of your leads and, like the satisfaction that comes from eating a fine meal made of gourmet ingredients, you will be pleased with the results. Your sales cycle will be leaner and healthier, and your team will be more productive when they “cut out the fat” of unqualified leads.
Exercise more. This translates to staying nimble and keeping on top of trends. Social networking came seemingly out of nowhere to become the game-changer of 2009. Marketers who didn’t adopt quickly are getting left behind in 2010. It’s like surfing: You want to ride the waves, not chase after them.
Give up bad habits. Pestering prospects with unwanted emails is a bad habit that marketers need to break. Try to change your ways by focusing on permission-based marketing that provides useful information that potential customers want and find useful. Don’t waste time sending superfluous junk that gets deleted instantly.
Save money. The best way for marketers to keep this resolution is to find and implement a robust marketing automation solution. Not only will you save money, but you’ll also maximize ROI and increase efficiency. You can’t lose!
Make friends. Yes, that’s right: Make friends with your customers. Customers are wary of salespeople and marketers, but they trust friends. Aside from the obvious benefit of reducing their skepticism and building trust, you’ll also learn their wants and needs, their likes and dislikes, and so on — very valuable information for marketers!
Work smarter. Don’t just vow to work harder this year — work smarter. Marketing automation tools are one of the simplest and quickest ways for you to make this happen. It’s not about how many hours you work and how many leads you amass; it’s about how many quality leads you generate, and the effectiveness of your follow-up with these leads. A good marketing automation solution is key to ensuring that you pass only the most qualified leads on to your Sales team, allowing you to focus on lead nurturing with coordinated, automated processes such as drip campaigns.
