Trade Shows and the Magic of Marketing Automation
It’s trade show season again! You set up your snazzy booth and distributed all of your punchy handouts. You networked with tons of great people and collected scads of new leads. Now it’s time to go home.
But what to do with all those fresh leads you’ve amassed?
What better way to follow up with them than by taking advantage of the magic of marketing automation? Post-show lead nurturing is easy when you use your marketing automation system to:
- Create a “trade show” campaign to track leads by source
- Associate this campaign with a dollar amount so you can see immediate ROI
- Set up a drip campaign to take care of most lead nurturing functions
- Track how many of your trade show leads become opportunities and, ultimately, new customers
All you have to do is bring home your list of names, compose a handful of emails, and decide how frequently they are to be sent out. The marketing automation system will take care of the rest, leaving you free to follow up directly with the most promising leads while allowing you to automate the lead nurturing that normally takes up so much time. It’s a win-win setup that makes a good marketing automation solution a must-have for trade show season.
